by admin | | Uncategorized
You can boost your chances of success at your next event by following a few trade show marketing strategies that have proven to be effective. On the other hand, you might sabotage your success if you or your employees commit a few common mistakes. Today, I’ll...
by admin | | Uncategorized
You must not approach trade shows haphazardly. While this may sound intuitive to event marketing veterans like myself, it’s astonishing how many people neglect the fundamentals. Meticulously preparing for an event entails careful planning, savvy promotion, effective...
by admin | | Uncategorized
Today, I’m going to explain an overlooked tool that a majority of trade show exhibitors fail to leverage. When used correctly, the clothes that you and your booth employees wear can create a branded memory in the minds of attendees. When you follow up with your...
by admin | | Uncategorized
Event marketing has become increasingly expensive over the past several years. The costs of renting space, designing attractive displays and hiring motivated staff for your booths can give any new trade show marketer pause. But, event marketing continues to be a...
by admin | | Uncategorized
The success you’ll enjoy at trade shows will depend largely on the people who are working behind your booth. In my experience, effective trade show marketing begins and ends with your booth staff. Getting your audience excited about the show, using...
