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The long-awaited APEX/ASTM Environmentally Sustainable Meeting standards have been published. A joint effort of the Convention Industry Council (CIC) and ASTM International, these voluntary industry-agreed upon standards grew out of discussions between the Green...
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When it comes to traditional marketing methods, very few tactics yield the potential impact that trade show displays do. Sure, other promotional approaches may prove less expensive and may help an organization establish some sort of contact with a targeted consumer...
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Companies that have successfully leveraged the many opportunities yielded at marketing conventions understand the critical importance of an effective trade show display. Savvy entrepreneurs recognize that their company’s trade show displays are the first (and...
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The days of smaller local and regional trade shows are fast disappearing. Either these meetings have consolidated into larger conventions or they’ve disappeared altogether in certain industries. As the world grows smaller and communication and travel are made...
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Being featured at a trade-show is an invaluable investment and one that requires funds to be available to do so. But just having a booth at a trade show with some information about your company is not enough to grab peoples attention. You want to offer them something...
