by TradeShow News Blogger | | Marketing
The secret to exhibit success lies in your ability to focus all your resources on a single, achievable and measurable goal. But there are situations where focusing on one goal may mean lost opportunities, particularly when you are exhibiting at B to C (Business to...
by TradeShow News Blogger | | Trade Shows
Trade shows present visitors with an overwhelming amount of information. Tradeshow games and attractions offer visitors a welcome break from the bombardment of information. They create excitement around your booth, captivate your audience, and provide an opening for...
by TradeShow News Blogger | | Marketing
A big part of trade show marketing is deciding the right products to show. Inevitably, to narrow down the possibilities ask yourself, “What is the most important to me? What is the most important to my customers?” Rarely is that answer on the tip of your tongue. Like...
by TradeShow News Blogger | | Trade Shows
More and more exhibitors are now calculating the Return on Investment, (R.O.I.) from their show participation. R.O.I.tells you whether you are achieving your goals, and if you are adding to the bottom line of your corporate profits. However, as you are gathering the...
by TradeShow News Blogger | | Trade Shows
In a previous article titled: Your customer Profile – Part 1 – “The value of creating a customer profile”, I spelled out five reasons why your exhibit program will benefit from the time you take to understand your customer: These five were: It is good marketing It...
