by TradeShow News Blogger | | Trade Shows
Hello class. It’s time for your next lesson! In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth duty. Did you know that your booth staff plays one of the most...
by TradeShow News Blogger | | Trade Shows
Hello Class! In this lesson we will cover Best Practices you should consider implementing into your trade show program. “Best Practices” is one of those buzz words (OK, two words) that mean a lot of different things to different people. It usually is a collection of...
by TradeShow News Blogger | | Trade Shows
This lesson is going to be a bit different from my traditional lessons; for this lesson I will be showing pictures of three booths that just didn’t quite “make the grade” and describe the A, B, C’s of how those companies could have improved the information displayed...
by TradeShow News Blogger | | Trade Shows
Hello class! Who’s interested in learning how to rapidly grow their business? How about increasing revenue? Networking is one of those arts that are often overlooked, yet it is a great, cheap and easy way to find new prospects, partners and vendors. Now that I got...
by TradeShow News Blogger | | Trade Shows
There has been an increased interest in whether face-to-face marketing at shows produces a return. Maybe it was due to the recession or simply because exhibit managers looking at the escalating exhibition budgets began asking the right questions. Most often marketers...
