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Cut Trade Show Costs

by TradeShow News Blogger | | Trade Show Attractions, Trade Show Exhibits, Trade Show Marketing, Uncategorized

Cut trade show costs The recession might be behind us, yet companies and individuals alike are watching their money better than ever before. It is common knowledge that the first two budget cuts a company will make under financial pressure are marketing and training....

Trade Show Trends

by TradeShow News Blogger | | Trade Show Attractions, Trade Show Exhibits, Trade Show Marketing, Uncategorized

Trade Show Trends When people attend a trade show, they are expecting to be impressed. There is a certain energy you can only find a trade show and it’s important that your company be in sync with that energy. This energy is generated by the details…the “extra...

Capturing Media Attention

by TradeShow News Blogger | | Attracting Tradeshow Visitors, Trade Show Marketing, Uncategorized

Capturing Media Attention An imperative part of your small business marketing plan should be attracting media attention. Here are five great ways to get and keep their attention: Start with an email: Pitching a media outlet for coverage of your small business should...

Don’t make these trade show mistakes!

by TradeShow News Blogger | | Trade Show Marketing, Uncategorized

Don’t make these trade show mistakes You must approach trade shows with focus, determination and with a plan for success. While this may sound easy, it’s surprising how many companies forgo the fundamentals of marketing when planning and producing their trade shows....

Trade Show Staffing

by TradeShow News Blogger | | Marketing, Other, Trade Show Marketing, Trade Shows

At the end of your trade show, you’re going to look back and evaluate all of the decisions you made to execute the show. You’re going to look at how much money you spent, did you go over your budget? You’re going to look at any growth your social media channels...
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