by TradeShow News Blogger | | Trade Shows
The lighting that you use throughout your trade show exhibit can be deployed with varying effects. It can create moods, encourage attendees to visit, or catch the eyes of passersby. A well-placed back-light can illuminate your main product, drawing the attention of...
by TradeShow News Blogger | | Trade Shows
Months before a trade show, you need to carefully plan the objectives that you hope to accomplish. Approaching the event haphazardly will not only sabotage your efforts, but it can disrupt your brand, waste your time and that of your employees, and cause your business...
by TradeShow News Blogger | | Trade Shows
Once you’ve planned your trade show calendar, set aside time to identify other trade show vendors who plan to attend. Most exhibitors are so focused upon designing their booths, training their staff, and preparing their marketing materials that they neglect the...
by TradeShow News Blogger | | Trade Shows
Most companies today have websites, marketing brochures, and even direct mail packages that communicate the benefits of buying their products. These are proven channels for disseminating information that can lead to sales. Trade shows are a completely unique selling...
by TradeShow News Blogger | | Trade Shows
The design of your trade show exhibit plays a critical role in presenting your company to attendees at the event. There is an art to designing it properly. Creating a memorable booth is only the beginning; it must also be inviting to your visitors, offer branding and...
by TradeShow News Blogger | | Trade Shows
Beyond the construction and lighting considerations for your trade show booth, there are a number of trade show marketing tactics you can use to attract attendees, keep their attention, and build goodwill and rapport. Each of these trade show marketing elements are...
