by admin | | Trade Shows
Once upon a time, everyone was a teller of tales. People told stories as they worked to pass the time or to pass along valuable information about their heritage. The art of storytelling evolved naturally because some people preferred telling tales of heroes, myths and...
by admin | | Trade Shows
Creating a tagline that draws them instead of repels them. As a motivational speaker, my tagline – or my one-sentence attention getter – is my first and maybe even last opportunity to draw a customer in. My market is crowded, my buyers have way too many choices,...
by admin | | Trade Shows
Las Vegas has firmly established itself as a hotspot for trade show exhibits and functions. Yes, this world renowned location has a reputation for ’round the clock fun and excitement, but it also has earned a status as a buzzing business hub for companies...
by admin | | Trade Shows
Deep down we all know that quality trumps quantity but convincing management is often a difficult task. When your senior manager compares your previous trade show results, which may have included hundreds of “so-called” leads to the high-quality leads you are now...
by admin | | Trade Shows
A professional trade show presenter can be a great investment and one of the best ways to deliver your corporate message, attract attention to your exhibit, and ensure that the show attendees walk away from your booth knowing more than when they first arrived. Trade...
by admin | | Trade Shows
Giving away useful promotional items to event and conference attendees is a proven strategy for attracting crowds and making a lasting impression. But, that can be a double-edged sword.The wrong type of trade show giveaways can attract poorly-targeted crowds and...
