by TradeShow News Blogger | | Trade Shows
It may be your stunning, well-designed trade show displays that intrigue the attendees to stop by your booth, but it is your staff that will turn that interest into sales. Even if they know the products they are selling like the back of their hand, there are still...
by TradeShow News Blogger | | Trade Shows
Trade shows are an extremely beneficial way of gaining new customers and increasing your sales. However, if you are going to the wrong events, you aren’t going to meet the target audience you need to reach to be successful. There are several questions to ask yourself...
by TradeShow News Blogger | | Trade Shows
Trade shows have proven to be one of the most cost effective ways of marketing your business and getting people talking about your products and services. With only 3-5 seconds to grab the attendee’s attention, it is extremely important to have trade show displays that...
by TradeShow News Blogger | | Trade Shows
As a trade show organizer, it is your job to assess the competition and to constantly come up with fresh new ideas to draw in the crowds. Researching, planning, and brainstorming from behind your desk can only get you so far. But actually getting out there and walking...
by TradeShow News Blogger | | Trade Shows
As a marketing professional, you know that return on your investment is a crucial part of any strategy. Yet surprisingly few companies (less than 25%) actually use return on investment in presentations. Instead, trade show management professionals typically use leads...
by TradeShow News Blogger | | Trade Shows
Every marketing dollar needs to be squeezed fully in order to produce results, or to evaluate which of those dollars contributes to the sales process. All too often this thorough analysis has been deferred because marketing is unsure of the best methodology for...
