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Trade shows are one of the most powerful vehicles for introducing new products, getting the word out about existing products, and attracting new business. If executed well, your trade show marketing plan can boost your sales and revenues, paving the way for future...
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Your trade show booth needs to attract visitors. If it fails to do so, your success at the event will likely be dismal. What’s worse, your plans to follow up with qualified leads become practically useless. Whenever I attend an event, I always walk around the...
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In order to generate trade show leads, you must first attract people to your exhibit. Don’t wait for the day of the event. At any given trade show, there will be dozens, even hundreds of trade show exhibits, clamoring for attendees’ attention. In order to...
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The types of trade show displays you choose for your exhibits play an important role in making an impact on your audience. At some trade shows, your exhibit space will be limited and require a compact, flexible solution. At other events, you might have an expansive...
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In the past, I’ve given you a number of trade show ideas that you can use to improve the success of your trade show marketing efforts. We’ve talked about promotional giveaways, motivating your booth staff, attracting visitors, and creating eye-catching...
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As a business owner, it’s important to realize that your employees may not have the same level of excitement or passion about trade shows as you do. They don’t have the same vested interest. And more often than not, they’re less than thrilled than...
