by admin | | Uncategorized
With companies in every market reducing their trade show marketing budgets, financial resources are limited. Reserving space, setting aside time to attend trade shows, and paying for travel and lodging for yourself and your staff can put enormous strain on a dwindling...
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For several weeks, we’ve been talking about deploying effective trade show marketing tactics, properly training booth staff, and implementing follow-up systems. There’s another area which requires a keen eye and a savvy marketing approach: booth displays....
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Success at trade show marketing does not happen on its own. It requires careful planning long before the event begins. I have been surprised to see many exhibitors – and a few of my own clients – fail to plan 12 months before the event. Instead, they wait...
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You can boost your chances of success at your next event by following a few trade show marketing strategies that have proven to be effective. On the other hand, you might sabotage your success if you or your employees commit a few common mistakes. Today, I’ll...
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You must not approach trade shows haphazardly. While this may sound intuitive to event marketing veterans like myself, it’s astonishing how many people neglect the fundamentals. Meticulously preparing for an event entails careful planning, savvy promotion, effective...
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Today, I’m going to explain an overlooked tool that a majority of trade show exhibitors fail to leverage. When used correctly, the clothes that you and your booth employees wear can create a branded memory in the minds of attendees. When you follow up with your...
